Objective

To pursue a professional career & a challenging position in a competitive and progressive environment, where I can effectively contribute my skills as SEO Expert, SEM Specialist, Website Designing, Software Professional by possessing component Technical skills.

Key Skills & Area of Interest:

Search Engine Optimization
Interactive Internet Marketing
Search Engine Marketing
Social Media Optimization
Web Analytic
Website Designing

Strengths

* PC Proficiency and Excellent web research skills.
* Fluency in English, Gujarati, Hindi and Marathi
* Good, creative written and oral communication skills.
* Versatile and can adept the changing situation
* Instant grasping power and can handle tough situation
* Good analytical skills.
* Ability to work cooperatively and proactively with team members.
* Highly committed to work with Integrity
* Self Starter Passionate, energetic, and highly self-motivated & can work efficiently with minimum supervision.
* Ability to collaborate as a team as well as to work independently
* Strong organizational skills.
* Office Management & Project and time management skills

Summary of Technical Skills:

Search Engine Optimization:

Effective high ranking keywords and phrases for Web site. Formatting of title and Meta Tags on all pages, Optimization of contents and design it for higher rankings, Spam Checking, Monitoring and improve site’s ranking. Expert in all aspects of search engine marketing natural search optimization. In depth knowledge of ethical techniques accepted by major search engines Google, Yahoo, MSN, and ASK. Fluid understanding of what changes to websites can affect rankings within the Search Engines for key words. Analyzing keywords for products, Analyze the website, Editing Web Pages as per SEO requirements for the Optimization of Web Pages, URL Submissions in Search Engines & Directories Listing, Analyzing Link Popularity, One Way, Two Way and 3 way Link Popularity, Google Sitemap Generation, Checking/Monitoring Organic Rankings, Creating Traffic Reports, Creating Traffic Reports, White hated SEO Skill. SEO Copywriting, SEO Article Writing, Copy Editing

Knowledge of SEO Webmaster Tools

Google Sitemap Functionality, Google Sitemap Generation, SEO Elite ,IBP ,SEO Administrator, Click Tracks, Google Analytic, Web CEO, Word Tracker, Overture , Google Keywords Suggestion tool & Good Keywords, Web trends,Google Search Commands, Google Toolbar & Page Rank.

Search Engine Marketing:

PPC campaign for Google Adwords, Microsoft adCenter, Yahoo! Search Marketing campaigns, AOL and Miva. Google Adsense Management, Classified postings, Banner Advertisement, Link Popularity, Affiliate Marketing at basic level, Content Page Creation, Yahoo Sponsored listing, Yahoo and Google Map Optimization, Wikipedia, banner ad placement, Local business directory submission in Yahoo,etc. Deep knowledge of search marketing uses of Blogs. Strategy for the creation of blogs as well as implementation and launch. ECommerce Paid inclusion and feed management for Yahoo! Shopping, Google Base, Shopping.com, Bizrate.com, Pronto.com,TheFind.com, PriceGrabber and more.

Website Designing:

Dream weaver, Front Page XP, Adobe Photoshop, Illustrator, Flash basic., Image Ready, Basic Gif Animator, HTML,CSS Well versed in hand made drawings.

Web Technology:

Web Developing, Designing, Uploading, Web Promotion, Search Engine Listings, Web Monitoring, Domain Name Registration, Webhosting.

Social Media Optimization

Extensive background into Social Media and its use in Online Marketing. New Blog Creation, Daily Blog Submission , Blog Site SEO , Internet Reputation Management, Social Networking with Social Media Websites( like myspace, flickr, facebook, slideshare, suqidoo ), Viral Video Marketing including Yahoo, Google, metacafe and YouTube video Optimization, Blogspot and WordPress, Submission to Free Press Release Distribution sites, Article Creation & Submission, Video Optimization , Social Bookmaking (Submission of Website URL, Submission of Blog URLs ,Submission of Press Release Urls ,Submission of Video urls.

Web Analytics:

Web Trends, Google Analytics, Omniture.

Reporting:

Bid Management and Regular reporting on all online marketing metrics including costs, impressions, CPC, CPM,CTR, conversion rate, Quality Score, CPA , Conversion Tracking, Landing page creation and ROI.

Office Automation:

Ms-Word, Ms-Excel, PowerPoint, Photo Editor (Scanning), CorelDraw, PageMaker, PhotoShop, FrontPage Express, HTML, Basic Flash, Microsoft Outlook

Website Uploading:
CUTE FTP, WS FTP

Professional Work Experience

Alpari US Consultant
SEO, PPC & Social Media Consultant
July 2010 to Aug 2010 – F/T Consultant
Oct 2009 to June 2010 – P/T Consultant

Responsibilities:
•    Managing $70K+ monthly PPC budget featuring over 20,000 ROI focused keywords.
•    Working with Yahoo and Bing Rep. to successfully integrate campaign as per new Yahoo Search Alliance with Microsoft for smooth transition.
•    Develops methodology and maintains a high level of SEO ethics.
•    Set up PPC campaigns in various search engine interface (Google, Yahoo, Bing &Facebook)
•    Social Media Optimization of Website.
•    Developed, analyzed, and monitoring our campaigns, ads, and keywords.
•    Launched strategies to drive website traffic, increase monetization, generate brand awareness and grow a connected and loyal consumer base.
•    Ensure a targeted ROI for all Ads spend on a daily basis.
•    Analysis of traffic in Google Analytics and providing detailed analysis of PPC activity with detailed PPT and excel reports.

The College Board
Search Engine Optimization Specialist
Full Time – Consultant
April 2010 to June 2010

Responsibilities:
•    Set up PPC campaigns in various search engine interface (Google, Yahoo, Bing, Facebook) & 2nd Tier and 3rd Tier Search Engines like 7search, stumble upon, Zanga.
•    Optimization and bid management.
•    Developed new and eliminate underperforming PPC ad copy/Keywords.
•    Analyzed Clicks and Conversion data, ad expenses and ROI.
•    Managed and optimize the existing PPC campaign components including keyword strategy, ad copy, bid prices, cost per conversion, cost per click, etc.
•    Analyze and track performance in Omniture using Omniture Search Center, Omniture Site Catalyst, and Omniture Discover.
•    Brand development, web site traffic growth, web site UI and advertising revenue. Developed brand strategy and statistics systems.
•    Implementing & writing technical SEO implementation reports & providing recommendations on SEO best practice.
•    Working closely with paid search team to ensure integrated search campaigns.
_________________________________

WebMD Health Corp
SEO Manager, Professional Marketing
Full Time – Contractor
July 2009 to Feb 2010

Responsibilities:
# Research, develop and organize relevant keyword lists for lead generation campaigns to run on Google.
# Search Engine Optimization for eMedicine.medscape.com & Medscape.com
# Analyze and review Meta Tags including H1, ALT tags, keywords and Link Building.
# Track, optimize and report on SEO performance to the senior management team.
# Traffic Analysis using Omniture.
# Bench Marking keyword Traffic using WebCEO.
# Implemented SEO initiatives, including website and keyword analysis, website remediation and proposed SEO solutions
# Tracking and reporting for SEO efforts.
# Established internal and competitive benchmarking.
# Omniture Benchmarking & reporting
# Traffic Analysis
_________________________________

Triad Media Solutions Inc , NY
Director of Search
Full Time
Aug 2008 to Oct 2008

Responsibilities:

•    Research, develop and organize relevant keyword lists for lead generation campaigns to run on Google
•    Handled PPC campaigns for Finance website and University micro sites.
•    Developing highly-targeting PPC campaigns in competitive markets to produce real ROI.
•    Improve traffic quality by adding negative keywords and blocking poor quality score.
•    Optimizing advertising campaigns by adjusting budgets based on conversions by geographical region to maximize earnings for each advertising dollar spent.

_________________________________

Waterfront Media , NY
Search Marketing Manager
Full Time Contract Position
April 2008 to July 2008

Responsibilities:

•    Developing PPC Geo-Targeting, Placement Targeted campaigns for Health Websites.
•    Managing a $1.5K Monthly and more than 100k keywords Search Engine marketing budget with focus on media ROI for Everyday Health , What to Expect , The South Beach Diet, Denise Austin , Jillian Michaels Online , My Calorie Counter and many more.
•    Building and maintaining multiple ROI-sensitive pay-per-click campaigns using verifiable metrics for all the major search networks on Google Adwords, Microsoft adCenter, Yahoo! Search Marketing campaigns, AOL and Miva.
•    Developing highly-targeted paid search campaigns in competitive markets to produce real ROI.
•    Writing comprehensive monthly reports which outline site performance and highlight areas of potential improvement.
•    ECommerce Paid inclusion and feed management for Yahoo! Shopping, Google Base, Shopping.com, Bizrate.com, Pronto.com,TheFind.com, PriceGrabber and more.
•    Bid Management based on Quality Score
•    Optimizing advertising campaigns by adjusting budgets based on conversions by geographical region to maximize earnings for each advertising dollar spent.
•    Analyzing ad text to determine the highest performing ad copy, including detailed analysis of ad titles, ad body and displayed domain names and creating different ad variation to run AB split test (Click-to-Play Video Ad,Text Ad , Mobile Text Ads ,Mobile Image Ads, Image Ads .)
•    Analyzing Google Analytics and Omniture data to maximize ROI
•    Strong knowledge of search criteria of leading search engine algorithms
•    Experience integrating PayPal, Google Checkout, and credit card processing solutions
•    Proven ability to communicate highly-technical concepts to non-technical decision makers
•    Optimizing AdWords bidding by placing ads at page positions that were most likely to be clicked while reducing spending to improve ROI.
____________________________________________

Cyberweb Global Services Ltd, India
SEO Assistant Manager
June 2005 to Feb 2008

Responsibilities:
•    To Achieve Organic Listing for Primary Keyword Targets (Contact me for full details for Google/Yahoo/MSN Search Engine. )
•    To Achieve Organic Listing all the Products Names as Keywords in Google/Yahoo/MSN Search Engines.
•    Interaction with Web Designer to develop search engine friendly web pages for ecommerce based website.
•    Increasing online sales
•    Increasing online inquiries
•    Increasing web traffic
•    Planning for SEO related Strategies
•    Planning for Products Listing
•    Analysis the condition of the website at the beginning
•    Meta tags, Title tags and ALT tags creation,
•    Manually submitting website to the search engines and directories, monitoring search engine index
•    Link building strategies and campaigns, Knowledge of Pay-Per-Click campaign strategies.Team Lead up to 10 people.