Category Archives: Web Designing

How To Use E-mail To Benefit SEO

Posted on by poonambhatt

We all know that search engines do not crawl or index e-mail. What we forget is that you do have the option to view a copy of the e-mail you receive in a browser. Usually this is reserved for e-mails that are sent from brands to people that have registered for a newsletter, etc. This copy of the e-mail is usually just a simple HTML page that can be crawled and indexed by the search engines, and, if you play your cards right, could benefit your SEO efforts.

If you’re a Marketer, most of the E-mail you send out to your audience will provide the option to view the e-mail in a browser, usually identified at the top of the email with something like “If this message is not displaying properly, click here to launch your browser.” When clicked, your browser opens up the same version of the e-mail as a static HTML page. Typically this e-mail has links back to your web site for additional information or other calls to action, which can be used to pass link equity for SEO purposes.

There may be certain content or emails that you don’t want to have crawled and indexed by the engines. In this case, simply format your robot.txt file accordingly. Here’s some tips & examples on how to go about this:

  • Put all of the HTML versions of the e-mail that you do want to have crawled into a directory. In this example, I’ve named the directory “Google_Email”.
  • Put all of the HTML versions of the e-mail that you don’t want to have crawled (due to sensitive content) into a directory. In this example, I’ve named the directory “No_Email”.
  • Update your robot.txt file to disallow the “No_Email” directory:

User-agent: *

Disallow: /No_Email

  • Make sure that all of the HTML versions in the “Google_Email” directory are utilizing SEO Best Practices – Optimized Headlines, Body Copy, Links Using Keywords and pointing to your site’s targeted SEO pages.
  • To further increase links and traffic to your targeted SEO pages, add a “Share” option to the e-Mail that links to your site’s targeted SEO pages, thereby creating the opportunity to increase link equity naturally.
  • If you cannot add body text links in the e-mail, create a “Quick Links” area in the right panel to offer links to your site’s targeted SEO pages.
  • Add these E-Mails (the actual URLs) to your XML Sitemap.
  • If possible, setup your web metrics to see what impact these e-mails have on your SEO performance.

It’s that simple!

Search Engines and Optimization

Posted on by poonambhatt

Search engines, search engines, search engines….Who knows which one to optimize for? Why does everyone behave so silly when it comes to search engines and optimization for a particular engine or keyword even? As most know, Google is the flavour of the month. It appears that everyone is excited about it. What about the other engines? Did someone forget that they exist?

Because Google is the leading engine, this years “in engine” , word of mouth spreads, more people use it, website owners begin optimizing for it and SEO goes nuts. How easily we forget, that only a year or so ago, Yahoo was the leading search engine. Which one next I wonder?

I think it is quite humorous that people have become strung up about one particular engine and one method of advertisement because they do well for a short period. By a short period, I mean a year or two. This is short when your running a business over decades. Google changed their algorithm end 2003 and sent the world a shockwave. Someone forget to tell these many upset businesses and website do it yourselvers, that relying upon one method of advertisement is not good business practice. If that’s the extent of business knowledge , then some businesses are in lots of trouble.

Florida (Google HQ) decided to change their system. As a result, many website owners, who had paid thousands of dollars or suffered thousands of man hours building a website came unstuck. Why? Because all of their efforts were built around the characteristics of one system. Who did they blame? SEO’s, Experts, Copywriters, Link Building Companies, Google or anyone who would listen – often the media. Someone forgot to tell them that Google is a business, and if your manipulating a website within their search engine rankings, your messing with their business. Keeping this in perspective, only those negatively affected are crying to the press. Those businesses or individuals who gained rankings as a result of this change, strangely enough, don’t have anything negative to say.

I think the moral of the story is, people need to stop attempting to over optimize a website and never concentrate on only one source for rankings. Website owners need to focus on reality and market their websites across as many engines as possible. It is also necessary to keep a focus on what you are trying to achieve. Essentially, a website to attract visitors and stimulate their attention for your information and products.

Written By: SEJ

Soovle: Have Fun with Your Keywords

Posted on by poonambhatt
When you are looking for something on the WWW and you have a clear representation of what it is, you can find it in a matter of seconds via any of the countless search tools available. And now, if you have absolutely no idea about what you would like to find there is a search engine that will sort you out.
This particular search tool goes by the name of Soovle, and its implementation is as follows. In principle, you start keying in a term and a few characters into the process different lists of terms that might have something to do with the concept crop up. These lists give out Google, Yahoo, Amazon and Wikipedia recommendations that you can click upon straight away in order to see the information unfold.
Some options for accommodating the search process to your needs include the ability to specify that one of the abovementioned engines be the default one, as well as enabling you to save the suggestions that were produced for ulterior reference.
At the end of the day, I think it is always nice to have as many options as possible when it comes to looking up information on the WWW. As such, any new solution that comes along is always welcome.

Soovle: Have Fun with Your Keywords


Soovle is a customizable engine that unites the suggestion services from all the major providers in one place: Google, Bing, Amazon, Answers.com, Yahoo, Wikipedia, Youtube. I found the tool to be a major help for search and content creation inspiration.

Various ways to play with it:

  1. Type a search term and press enter (or click “Soovle”).
  2. Look through the suggestions and click any of them;
  3. You will see the results quickly updated based on the new phrase you just clicked.
  4. You can repeat steps 1-3 as many times as you want!

Soovle

Some other tricks you need to know:

1. Soovled Link is the first search result that is likely to be returned if you execute the search. It is fun to use for associations (Based on the currently active search engine. The currently active search engine is the one between brackets (see the screenshot above));

2. You can move the engines around by use the right arrow key or click on the icon, found below the search box, of the desired engine.

3. Double click a suggestion to perform the search on the engine it came from OR drag a suggestion onto the small icon (below the search box) of an engine you’d like to execute the search (warning: search results will open in the same window, so your play may be interrupted).

Use Saved Suggestions:

“Saved Suggestions” stands for a not-so-obvious option that allows to save phrases while you play.

Use the mouse to drag any suggestion onto the book image at the upper left of the screen. You can use your saved suggestions in a number of ways:

  • To search again in the future. To do so, click on the saved suggestion (this fills the search box), and press enter.
  • To print your saved suggestions as a list. To do this click the printer icon below the list of terms. Or you can save them to a file for manipulation by a desktop application. To do this click on the icon with the downward-arrow on it – this icon is at the left of the graph
  • To research the saved suggestions using Google trends: click on the graph icon to try this out (the search will open in a new tab). Multiple phrases will be separated by commas and thus compared at Google trends.

See: the following:

Saved suggestions

Will start this search:

Google trends search

Check the top internet keywords…

This list is the most used search suggestions provided by the major service providers and is organized by each letter of the alphabet.

You can see them by clicking TOP icon in the top right corner of your screen.

The top list is compiled nightly by querying each of the completion services of the major providers. Each provider’s result is treated as a vote. The votes are tallied and the terms are ordered, within a letter-set, by the number of votes that query received.

Top Internet keywords

From -

Ann Smarty