Category Archives: Google SEO

How to Write Effective Meta Tags for a Website: Importance of Advance Meta Tags

Posted on by poonambhatt

Meta tags are playing a vital role while doing an optimization on a website. It is to observe that Search Engines identifies a website goal and its purpose by acquiring its Meta tags. Meta tags contain page tile, page description, Meta keywords, Meta author information, Meta company information, etc. a website owner can use different Meta tags according to his or her needs.

Example:

<META NAME=”distribution” CONTENT=”global”>
<META NAME=”Language” CONTENT=”English”>
<META NAME=”Copyright” CONTENT=”Company Name“>
<META NAME=”author” CONTENT=”Company Name “>
<META NAME=”Publisher” CONTENT=”Company Name“>
<META NAME=”Designer” CONTENT=”Poonam Bhatt”>
<META NAME=”Revisit-After” CONTENT=”3 Days”>
<META NAME=”distribution” CONTENT=”Global”>
<META NAME=”audience” CONTENT=”All”>
<META NAME=”Robots” CONTENT=”All”>
<META NAME=”Geography” CONTENT=”Company Address“>
<META NAME=”city” CONTENT=”New York City”>
<META NAME=”country” CONTENT=”USA”>
<META NAME=”rating” CONTENT=”General”>
<META HTTP-EQUIV=”Expires” CONTENT=”Never”>
<META HTTP-EQUIV=”CACHE-CONTROL” CONTENT=”PUBLIC”>

Page Title Tag

The Title Tag must contain no more than 60 characters (generally, 100 characters may be indexed). This is the text that appears in the blue title-bar of your web browser.

Author Information – bio Tag

The Author Tag is for the person who wrote the material for the site. Normally people add up their names such as content writer, developers, SEO and SEM.

Website Subject Tag

The Subject Tag is for what your site is about. Music, Home Remodeling, Security, search engine optimization, etc. You can use upto 100 characters to write an ideal subject title for your website.

Page Description Tag

The Description Tag can have up to 150 characters. Generally, we use 200 to 250 characters in the description Tag which may be indexed, although only a slighter part of this amount may be displayed. You can find page description under the Google Results for a particular keyword search just above the teaser url path. Normally we call this a site or a page snippet. In other words this is a quick summary of the information on the page.

Classification Tags

Classification tag is quite similar to description but more in detail.

Keywords Tags

In the Keyword tag you can use everything relating to your site rich content that you think someone will search for to find your site. Its all upto you how many keywords you use to optimize your website. In general we create contents and then optimize them for a particular keyword targeting to that content.

Geography Tags

Where are you located? You can use Geography Meta tags to provide information about your geo location to the search engines. Like, if you are living in the California, USA, you can put a full street address (USA, CA, Montero, and St.12) in Meta Tags.

Language Tags

Is your site in English, Spanish, French, German or what? You can use Language Meta Tags to supply language information to search engines. In other words this Tag is used to known as localization tag.

Copyrights Tags

Who is the Owner of the site? We use normally a Company Name in copyrights tag e.g. Smart Solutions Net Technologies ®

Zip Code Tags

Enter your zip code in Zip Code Met Tags. You can use your state or city Zip Code to supply the local information to the Search Engines.

City or Town Tags

Your City or town name. E.g. New Mexico Nevada.

Country Tags

Your Country, you must use all names in Country Meta Tags e.g. USA, United States, United States Of America, America, etc.

Revisit-After Tags

This tells search engine how often this page updates. (Eg. 25 days) Mostly search engines ignore this Meta tags and to follow their own policies of visiting a website.

Distribution Tags

This distribution Meta tags normally used to publish a website in some limited areas and regions where the webmaster or a site owner needs to get traffic.

Robots Tags

You can use robots tags to direct search engines to index your pages with noidex, nofollow, index, follow links on a page. The values ALL and NONE set all directives on or off: [ALL=INDEX,FOLLOW] and [NONE=NOINDEX,NOFOLLOW].

The above Meta tags are in detail and complete, these meta tags will be added after the “html” tag and used to put before the “body” area of the page. You can use these Meta tags globally for your website or can add up for a particular page. This article has shown that how easily you can write such advance Meta tags without doing hard work on them. You can also use such free online tools to get Meta tags. But I’d recommend you to do not use these services for security reason. I’m hoping that this article will help you to create such advance Meta Tags for your websites. In the next article I’ll explain how to write effective page titles and page description for a particular page or a website.

What’s New With AdWords?

Posted on by poonambhatt

Google’s been busy with AdWords this summer, launching a number of new features. Here’s a wrap-up of six of those features as well as Google’s new advertising news website.

This tool, which is currently in beta, lets you test and measure changes to your keywords, your AdWords bidding, ad groups and placements. Basically you run your existing campaign alongside an experimental campaign.

You choose what percentage of auctions you’d like each campaign to participate in, and then watch what happens. If your experimental campaign is significantly more successful than your original campaign, you can decide to apply the changes to all of your auctions.

Google has added a new tool to the AdWords Opportunities tab that allows you to see how your campaign performance compares to the average performance of other advertisers. Google measures such indicators as click-through rate, average position, and impressions.

It shows these metrics for each of the different categories that represent your offerings. It can help you identify which aspects of your campaign are inferior to your competition, and then prompt you to improve those aspects accordingly.

Ad Sitelinks let you add additional links to pages within your site in your ads, provided your ads appear at the top of search results. The idea is that more people will click through to your site if you offer them more options. The feature was introduced in November, though this summer Google add a couple of new characteristics.

One new characteristic is that additional links can be condensed into one line of text (previously the only option was two lines). The other change is that advertisers no longer need Google’s approval to set up Ad Sitelinks for their campaigns. You can set up Ad Sitelinks in the Campaign Settings tab.

This new tool lets you see which of your pay-per-click keywords are currently prompting your ads to show, and why the other keywords aren’t spurring ads. You can access it from the More Actions drop-down menu within the Keyword tab.

If you want you can limit your diagnosis to a particular country and/or language. If you are seeing that certain keywords are not resulting in ads because of Quality Score issues, you might decide to resolve those issues. Or you might choose to increase your bids to get your ads shown.

This new AdWords management feature lets you create keywords that are more targeted than broad match and have a greater reach than phrase or exact match. To implement this feature, you put a plus sign (+) in front of one or more words in a broad match keyword. Each word following a (+) sign must appear in the user’s query exactly or as a close variation.

The words that are not preceded by a (+) sign will prompt ads on more significant query variations. This feature will likely drive more traffic for those switching from broad match, and attract more qualified traffic for those switching from phrase or exact match.

The AdWords Report Center is slowly being phased out as performance reports are moved onto the Campaigns tab. According to Google, it’s best to put performance information on the same page where you manage your campaign.

Reports include campaign reports, ad group reports, and account-level reports. They will specifically be stored in a new part of the Campaigns tab called the Control panel and library.

In June Google unveiled Google Ad News, a website that aggregates advertising news, including news related to AdWords. The site is organized into advertising categories, including search advertising; mobile advertising; and TV, radio and print.

For advertisers and advertising professionals with little time to sift through the categories, a top advertising news category provides Google’s most valued advertising-related articles. Articles come from such publications as The Detroit News, Business Week, and The Guardian.

Google Caffeine Is Live (But Don’t Panic, It’s Cool!)

Posted on by poonambhatt

Today the official Google Blog and other official blogs announced the cross posted news, that Google Caffeine is live, the new Google index and indexing mechanism. According to the blog post the main change is the speed by which the web is indexed. This advancement primarily concerns the distribution of news today, which happens in realtime. The update corresponds to this demand and the expectation on the side of publishers to be indexed in time.

If you search Google on Tuesday, you may notice that the information you’re looking for is a bit “fresher” than it would have been on Monday.

That’s because the world’s most popular search engine has unveiled a new search method called “Caffeine,” which claims to index new information 50 percent faster than Google’s old search.

“Caffeine provides 50 percent fresher results for Web searches than our last index, and it’s the largest collection of Web content we’ve offered,” the company says in a news release on its official blog. “Whether it’s a news story, a blog or a forum post, you can now find links to relevant content much sooner after it is published than was possible ever before.”

That doesn’t mean Google has changed its search formula entirely, or that search results will pop onto your screen faster than before. Essentially it means that Google is able to find new content more quickly. So, for instance, a new Twitter update that, in the past, would be been missing from search results because Google hadn’t found and indexed it yet, would be posted to Google search results more quickly with Caffeine.

Here’s a promotional video from Google that explains how the search works.

To keep up with the evolution of the web and to meet rising user expectations, google built Caffeine. The image below illustrates how  old indexing system worked compared to Caffeine:

To better understand how Caffeine works, it might help to think of Caffeine as a blog and the old Google as a newspaper. Where a newspaper collects content and then publishes it all at once, at the beginning of the day, a blog is constantly looking for new information and updating on the fly. This is sort of how Google Caffeine works. Rather than collecting big “batches” of Web pages to index for its search, Google is trying to publish more frequently as it goes.

“Every second Caffeine processes hundreds of thousands of pages in parallel. If this were a pile of paper it would grow three miles taller every second,” Google says.

“Content on the Web is blossoming,” she writes. “It’s growing not just in size and numbers but with the advent of video, images, news and real-time updates, the average Web page is richer and more complex.

“In addition, people’s expectations for search are higher than they used to be. Searchers want to find the latest relevant content and publishers expect to be found the instant they publish.”

“It’s interesting to see that Google is focusing again on the element of its offering where it does lead the pack: search,” he writes. “That’s what made its [Google's] name, but it’s clear that even if Microsoft’s Bing hasn’t (yet?) won the market share, it has got Google thinking about how it can improve what it does.”

I’ve not seen as many people notice another feature of Caffeine that may be the most “actionable” form an optimization perspective. Google now has more ability to associate data about any particular piece of content they index.  They are explicitly telling us that they are building capacity  into their algorithm to reference more indication of the quality or importance of a document. Also note that a document might not refer to just a web page, it could be a video or other content.

What does that tell us? Yes, your content will get retrieved and indexed more rapidly than ever before. But you also need to make sure that Google gets as many signals as possible that it is worthy of attention. Links to it, reviews of it, “Likes”, tweets and any bit of information that Google might be able to pick up are more important than ever. This has been fundamentally true for some time, but the number and nature of these signals of quality are only going to increase.